Richard Kirby, Principal

Everyone has a unique story. This is Richard’s….

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Professional Experience and Learning

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Richard began his journey in Electrical Engineering while playing drums in a rock cover band on weekends during high school and college. Those early experiences taught him the value of teamwork and the principle that “perfect practice makes perfect.”

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After achieving membership in two national engineering honor societies, Richard became a licensed professional engineer. He spent the early part of his career at a Fortune 100 company, holding management roles in engineering, human resources, and marketing. During that time, he developed a deep appreciation for the importance of training and development, financial discipline, process improvement, and systems — as well as a firsthand understanding of the pitfalls of bureaucracy and siloed communications.

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He later transitioned to sales management roles at a pre-IPO VC funded startup and several other firms with annual revenues ranging from $30 million to $2 billion. These experiences reinforced his belief in the power of cross-functional teamwork and highlighted the critical role of marketing, sales, and careful expense management.

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Along the way, he took it as a challenge to test for Mensa and became a member.

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In 2002, Richard left the corporate world to launch his coaching practice — initially focused on corporate executive career coaching. Through this work with CEOs, CFOs, etc. he developed expertise that included personal marketing, compensation negotiations, and recruiting strategies. He later expanded his coaching practice to launch a new Vistage™ Small Business peer/mastermind group made up of business owners. Through his business owner coaching over the last 10+ years he came to understand the common challenges business owners face — and how to help them overcome those challenges more quickly and effectively than doing it on their own.

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Richard helps owners accelerate revenue growth, improve profitability, and regain control of their time. His approach starts by refocusing clients to work more on their businesses — not just in them — and making better strategic decisions, creating actionable plans, and staying accountable for delivering measurable results through structured, expert-level coaching.

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Richard also believes that no business can thrive without capable, engaged employees. While working with owners, he helps them become better leaders — more effective at motivating, mentoring, and communicating. In this regard, his goal is to help create workplaces where employees enjoy their roles, fit into the culture, and become more productive — not by working longer hours, but by working smarter. In doing so, owners create teams that are both high-performing and genuinely cared for.

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Also, he helps owners recognize when they need expert outside resources who can help them, such as attorneys, CPA’s, HR consultants, real estate advisors, etc. This insures that owners don’t make uninformed decisions that can cost them big time at a later date.

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Postscript/Personal

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Richard lives in Roswell, GA, with his wife Cheryl. His hobbies and interests include personal development, golf, music, travel, philosophy, and exercise. His children and grandchildren live in Atlanta, Baltimore, and Berlin (Germany). His early love of musical performance rubbed off on his kids… they play sax, keyboards, drums, and classical viola.

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What is the “K Factor”?

Getting a little philosophical, the K Factor is the overarching strategy that drives how Richard interacts with every client. He seeks to be a Katalyst for their success and his formula (remember, he once was an engineer) is:

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. Inspirational + Analytical = Inevitable

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He believes that everyone is underutilized and that they can be inspired to believe more in themselves and their abilities to achieve more. When combined with thoughtful analysis of every critical DECISION, owners can uncover and make more beneficial choices that make their success inevitable.

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“Whether you think you can, or you think you can’t you’re right.” So, think you can.

(C) 2025 Decision Point Executive Coaching, LLC