Why you need a Chief Strategy Officer

Your small business can’t afford a full time Chief Strategy Officer (or CFO or CMO or CPO … etc). But, you’re pulled in ten directions before lunch. Revenue is flat, or growing without the profit to show for it. Cash is tighter than it should be, your people need frequent direction, and the day disappears into problems and routine work with no attention to planning or strategy. You didn’t start this company to be its chief firefighter.

And when you do find time to think about the big picture, you’re missing the numbers that would make it clear: which products or services actually make money, where margin is leaking, why sales or business development is inconsistent. So you arrive each morning without a strategic plan, reacting instead of directing. Friends and peers offer well-meaning, random advice — not a plan. You’ve already made a few costly decisions you’d rather never repeat.

What you need is a strategic partner: someone who can help you build a clear strategic action plan, holds you accountable, and cares about your outcomes. That’s why you should talk to Richard. As the fractional Chief Strategy Officer for your small business, he will leverage AI to ensure the plan gets created, you follow through, and success happens smarter/better/faster than you could ever have done on your own.

Richard has coached large business executives and small business owners for more than 24 years. He will tell you the truth quickly, help you act on it, and keep you moving toward you goals when the daily noise of the business pulls you off course. Owners he works with consistently see stronger revenue and margins, healthier cash flow, team members who own their numbers (KPIs), and fewer hours worked for meaningfully more income. AND the vacations they only dreamed about before.

The first conversation is one hour on your business. It includes a free 20 minute pre-analysis of your business and discussion of your bottlenecks, including identification of the two or three changes most likely to move revenue and profit in the next ninety days. No sales pitch. You’ll leave with strategies you can act on immediately, whether or not we work together.

What better strategy gets you…

Learn from business owners who have transformed their companies and personal lives.

(C) 2026 Decision Point Executive Coaching, LLC